We're going to run down some awesome Unique Selling Proposition and tell you why they're great.
1) Avis
"We're number two. We try harder."Why it's great:
It addresses a common problem of customers dealing with industry number one's in any industry.
And that is: they're so great, big and busy that they don't give that much effort anymore. Some of them have gone comfortable and complacent on they're thrones.
If you head on to their twitter acoount: https://twitter.com/Avis
You'll see that they're doing a lot for their customers: doing contests, giving surprise upgrades, and returning gadgets that we're accidentally left by customers on their rented cars!
Now that's customer service.
2) FedEx Corporation
"When it absolutely, positively has to be there overnight."Why it's great:
This is an absolute game changer in it's industry.
It's speed, continence, and a very strong bold guarantee rolled into one!
3) DeBeers
"A diamond is forever."Why it's great:
This too is a game changer.
It leveraged their product's inherent quality and aligned it to the all important wedding proposal and created a whole new industry and cultural practice of it's own.
4) Jetblue Airline
"JetBlue offers flights to 80+ destinations with free inflight entertainment, free brand-name snacks and drinks, lots of legroom and award-winning service."Why it's great:
Many destinations how much? 80+. When it comes to USPs being specific with numbers boost claims and make them more persuasive.
Many? that sounds like 3 or more maybe. Maybe a dozen.
No Ma'am Sir it's 80+ destinations. Now that's really many.
With a lot of freebies and oh did they mention that legroom and that award they've won.
Specific number, freebies (that might also be given free by competitors but not said so, like many guarantees), addressing a common customer pain (a lot of legroom) and authority (award-winning, these guys could be trusted and is topnotch).
5) Domino's Pizza
"You get fresh, hot pizza delivered to your door in 30 minutes or less or it's free.."Why it's great:
No it's not necessarily delicious, no it's not necessarily the best one out there and no it's not necessarily the cheapest.
Can you imagine using this in your business to beat competitors with lower prices!
It focuses on what the market wants and not on what the business owner wants. It focuses on the demand, on the loophole, on the frustration of the market.
What really matters is what really important to them (your customers).
And it's not just fast it's 30 minutes or less and with a very bold "or free" guarantee!
6) Safelite AutoGlass
"If you have a broken windshield you may need a repair or replacement. Trust America's auto glass experts Safelite® - call us 24 hours a day or book an ...."Why it's great:
Customer Service Customer Service Customer Service
Then add a Quick Response "24 hours a day" call-ability.
Baboom! one bold amazing USP!
7) Mast Brothers Chocolate
"we’re from the 18th century, back when craftspeople were revered and took pride in working with their hands."
Why it's great:
Tradition, heritage and craftsmanship may not be important to the price haggler down the street.
But for the Chocolate Connoisseur in the long black limousine that's of top importance.
So who would you rather serve and please?
8) World’s Strongest Librarian
"
Get Stronger, Get Smarter, Live Better...Every Day
"Why it's great:
World's strongest librarian? now that's an unusual claim.
Can being a bookish, studious, intelligent person be really that healthy and strong?
9) TOMS Shoes
"...
they give a new pair of shoes to a child in need for every pair you purchase.
"Why it's great:
Looking to buy a good pair of shoes? Want to part and contributor to a cool social movement at the same time?
Then look no further.
It's like hitting two birds in one stone.
10) IttyBiz
"
Marketing for businesses without marketing departments
"Why it's great:
So your a small business you say? You know that you really need to get around marketing to be really successful, don't you?
But you don't have the resources to get someone else to do it for you and you don't have much time to study it.
Then here's Ittybiz, for those solopreneurs and small businesses.
11) Tinybuddha
"
simple wisdom for complex lives"
Why it's great:
I would really like to get advice about my life/relationships/career but I'm finding it difficult to find advice that is simple and true. Is that you?
12) Philosopher's notes
"M
ore wisdom in less time
"
Why it's great:
Really want to read that thick spiritual/philosophical book but have little time and energy to do so. Then how about some summaries and did they mention that it also comes in audiobook form so that you can listen while you jog.
13) www.neemantools.com/
"
We are a small crew of skilled craftsmen from Latvia who use our heritage of craftsmanship handed down through many generations to design and create ...
"
Why it's great:
Heritage of craftsmanship handed down through many generations
=
Quality + Tradition + Heritage + Luxury + Handcrafted + Precision + Mastery + Uniqueness + Scarcity + Uniqueness + Expertise....
Ah you get the point :)
14)
4 Hour Work Week
4 Hour Work Week
"...
teaches you how to escape the 9-5, live anywhere, and join the new rich.
"
Why it's great:
Sick of the rat race? Don't trust Robert Kiyosaki recommending joining that slimy MLMers group?
Certainly there's something better, much cooler, hipper for the new Millenium!
Then read the book :)
15)
https://basecamp.com/
https://basecamp.com/
"
A track record you can trust.
On the Mac, PC, iPhone/iPad, Android and via email.
No “IT Guy” required.
"
Why it's great:
Wow! other companies use them and they're the big ones. They must be really good. - Social Proof
And they've been around for quite some time.
Can be access through a variety of devices good! Some of my staff are solid PC users while some are solid Mac users.
No IT Guy required? Awesome I don't want to hire another guy/gal to be on my team. That saving alone makes this all worth it.
16) http://www.fleishers.com/
"Fleisher’s is an old-fashioned butcher shop that carries ONLY pastured meats from animals raised on small, local, sustainable farms. These animals have never been given antibiotics or hormones and have a strictly vegetarian diet. By working in partnership with local farmers we guarantee our rigorous standards are always carefully maintained. This obsession with animal care and quality ....
"
Why it's great:
Old-fashioned - ah! that time when everything was so much better, richer and had a lot more quality.
Well this one really communicates itself. So is quality, no chemicals, animal care and supporting local people sound good to you?
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