4 takeaways from The Many Characteristics of a Content Hacker

1) Add images to all that you post online

- Be it be a blog article, a facebook post, a twittr post

- Chances of getting audience attention is increased dramatically

- And your post take more area compared to purely text posts because of the photo

- A good source is google search images > search tools > filter by usage rights 

2) Start your posts with a number

- They stand out in search engines

- Some blogs claims that a large part of their audience comes from people viewing list posts

3) Consider writing longer copy

- google ranks articles with 2,400+ words higher

- but of course make it relevant and helpful to the keyword your targetting ;)

4) Give Value

- by giving value 37signals had a major book deal

- by giving value copyblogger grew their audience and how people approach internet marketing now

- by giving value KISSmetrics gained a lot of audience and backlinks causing them to rank higher in search engines

- what value can you give?

FREE MARKETING COURSE

The Overlooked Marketing Assets Systems Course

How To Grow Your Business Without Spending More Money In Advertising

Before we start I would like to tell you...

Who is this course for?

Business owners – people like yourself who want to help  them  grow their business with marketing.

Business owners who are in one of the following categories:

1) Your okay, but they want to do better.

2) Or your stagnant and there’s no growth at all right now.

3) Or your business is declining.



So that you can see if this course is right for you.

And...

What were going to do?

Were going to take a look  at  all  the marketing assets and find ways to leverage and optimize your success from the assets that you already have in your business.

While others are focused on getting on you try something new and different and uncomfortable to you. Or make you spend more money on advertising. Or make you want to get more customers.

What we''ll do here is we are going to look at all your existing marketing assets and look for ways to leverage and optimize them.

So you'll have an idea if this is something that is right and exciting for you.

Ok now let's get going.

Step 1 Your Unique Selling Proposition

Most businesses don't have a clear and bold Unique Selling Proposition or USP that positions them as an industry expert on their client's mind.

And for most businesses taking the time to polish this Unique Selling Proposition can mean a massive growth in itself by integrating it to all of your existing marketing assets. From you company letterhead to your advertisements.

Get Updates When New Lessons Are Available 

Lesson 1 - 10 Ways Communicate a Benefit not a Feature and Why

Lesson 2 - 10 Case Studies Of USPs growing Businesses Massively

Lesson 3 - Why USP Should Be First In All Marketing Systems

Resources

Links to awesome and useful things 

thecollaborativestartup.com
Free course on community building and customer development by Thomas Pichon

http://www.abraham.com/
The Billionaire maker. Sign-up to get access to some of his awesome material for FREE :)

gkic.com/
Dan Kennedy's awesome group

www.nobsbooks.com/freebonus/
Free Bonuses and sneak peeks of Dan Kennedy's amazing books

www.youtube.com/user/cultofcopy
https://www.facebook.com/groups/cultofcopy
Cult of Copy amazing resource and community about copywriting

http://myfirsthmaclient.com/
nice FREE sneak peek to working as a marketing consultant

https://www.facebook.com/groups/gkiconlinerm/
awesome group by Benny Valenzuela

http://www.hardtofindseminars.com/
an abundance of business and marketing audio

http://www.internetmarketingcourse.com/freeheadlinegenerator/
awesome headline generator
there's also a sales letter generator on the site :D

http://birthdayfb.com/
what i use to stack/chunk birthday greetings in Facebook and free up a lot of time :D

http://archive.enchantednlp.com/
a rather obscure and weird site by Glenn Osborn used to be one of Jay Abraham top sales guy

http://swiped.co/
Things worthy of swipe and deploy :)

https://sivers.org/book
a plenty of comprehensive actionable book reviews :D

Buffer
Awesome social media poster/scheduler :D

Stacker
Similar to buffer still trying it out :D

http://www.infomarketingblog.com/
more swipe file :D

https://www.facebook.com/groups/BestCoachingResources/

https://www.youtube.com/channel/UCehcPFHxjTA6-GeBWDKdmnQ
Chet Holmes videos

more to come :D

Database Marketing Letter sample 1

Hello Mr ______,

We have this new product that would complement (the product) you bought recently. 

This would go nicely into your current (toolb box) and will help you (maintain, use) your (product you bought)

Owner

Examples:

Computer - Softwares

Laptop - Laptop table fan, external cd reader, external hard drive

Car - car cleaning kit (you can gift this too for the holidays), anti-theft devices

Workshop:

Your thoughts?

Can you see applying this to your business?

What do you think can be improved and added to this?

Do you have other reactivation letters that you have used and have success with or failed and learned from?

Hit the Comments section and answer that now.


To our business success!

Cheers :D

Gerome

Do you believe in what you do?

The fact that you took the leap and started your own business says a lot about your attitude and principles towards life.

You are more motivated by the potential of great rewards than the fears of security and uncertainty.

You found something that would make you feel more alive and more connected to your true self versus your previous preoccupations.

And one of the things that you're really going to love about going this route is that you will find yourself feeling more fulfilled, being able to help others in a much sincere and true level and feeling a certain sense of direction of life.

When you enter this journey then you open up resources in your being you were never aware better. Like a great mother tapping into great powers unknown to her until the great transition to motherhood happened.

Below is a wonderful TED talk of Vishen Lakhiani :D A really awesome dude with a really awesome business :)

His business mindvalley has won the most democratic workplace for many consecutive years.

He has this fun way of getting the top graduates to work for his company.

He has this system that ensures his staff learns, enjoys and have more freedom.

Then most of his employees go out making awesome businesses of their own.

This video is really inspiring and wonderful :)

Enjoy :)

So what do you believe in?

What drove you to get into your business?

Gerome

How can underperforming sales people grow your business without firing them?

An often overlooked hidden asset in every business is the sales process. 

A business owner can be spending a couple of thousands of pesos in advertising but having an underperforming, undertrained sales people not make it easy for those interested prospects to buy and close themselves.

Possible solutions could be:

Developing sales scripts that will clearly communicate the benefits of working with your company.

Developing a rewards program for the top performing sales people.

Outsourcing the answering of the telephone to a dedicated telemaketer instead of you the owner juggling with other tasks and sounding hassled instead of joyful upon answering the phone.

How would this translate to cash:

From: 

100 prospects
X
3% closing rate because of underforming sales people
X
1 sales transaction per year
X
Php100.00 transaction size
=
Php 300.00 gross sales

To:

100 prospects 
X 
10 % closing rate because of an effective sales scripting put into place 
X
1 sale per year
X
Php 100.00 transaction size
= 

Php 1,000.00 10 gross sales

That may not sound big but multiply that by the number of years and months through your business life and it's a massive improvement in cash coming in.

Do you view your sales people as an assets or liability?

Do you need help in coming up with sales scripts for your sales people?

Do have other ideas in leveraging your existing sales people?

Waiting to hear from you :)

Gerome

Growing businesses 4 ways

Most people calling to help you grow your business focus on one way to grow your business. That is by prospecting. Getting more clients into your business. 

These include joining trade shows, networking, and advertising.

Our system works on your business to grow it not only one way but four ways.

These four ways are:

1) Getting you're business more prospects;

2) Turning more of your prospects into buyers;

3) Increasing transaction size of each buyer; and

4) Increasing the frequency your customers' purchase from you

What are some of the ways we can do that for you?

1) Getting you're business more prospects;

- by making your business communications more in line with what your customers are searching for

From:
The owner is a Ph.D. Graduate that created a patented pipe design

To:
Pipe'sthat will last 2 years longer than any other pipe out there in the market. 2-year money back guarantee. 

2) Turning more of your prospects into buyers:

- creating more effective sales scripts

From:
Hello xyz Pipe Manufacturing Company

To:
Hello this is xyz Company. Our pipe's are guaranteed to last 2 years more than any other pipes out there or your money-back.

3) Increasing transaction size of each buyer

- Having upsells. Like Mcdo's, "Large coke and fries?"

From:
Thank you for purchasing xyz. We have a 2-year money back money back guarantee on your pipes do keep your receipt.

To: 
Thank you for purchasing xyz. Would you like our people to deliver it to your site at a discounted rate?

4) Increasing the frequency your customers' purchase from you

- by having a database marketing program. Programs such as these could be automated or batched so that you don't spend too much time on it.

- Joe Girard, the world's number 1 car salesman who sold a car every three years on average on each customer! Had a program of sending postcards to clients for every occasions and more.

From:
Contacting customer list only when you have promos, sales and events.

To:
Greeting customer list with holiday greetings :)
Greeting them at their birthdays :)

Workshop:

Based on the examples above, can you see ways you can work on growing your business not just one way?

List down 5 ideas on the following:

1) How can I get more prospects for my business?

2) How can I increase the chances of turning more of my prospects into buyers?

3) Different ways I can increase the transaction size of each buyer?

4) Different ways I can keep in contact with my customers to increase the frequency my customers coming back to me?

Do that now.

Then single out the ones that will have the biggest impact on your business and set out to test them out and let me know how it works.