- Be it be a blog article, a facebook post, a twittr post - Chances of getting audience attention is increased dramatically - And your post take more area compared to purely text posts because of the photo - A good source is google search images > search tools > filter by usage rights
2) Start your posts with a number
- They stand out in search engines - Some blogs claims that a large part of their audience comes from people viewing list posts
3) Consider writing longer copy
- google ranks articles with 2,400+ words higher - but of course make it relevant and helpful to the keyword your targetting ;)
4) Give Value
- by giving value 37signals had a major book deal - by giving value copyblogger grew their audience and how people approach internet marketing now - by giving value KISSmetrics gained a lot of audience and backlinks causing them to rank higher in search engines - what value can you give?
In the book Dale Carneggie recounted several case studies where calling people by their name, their proper name gives a really lasting impression.
Coca Cola has been declining in sales for the past 11 years.Until they rediscovered and implemented this concept of "names" into their marketing campaign.
Watch:
Quote:
"The company’s ‘Share a Coke’ campaign -- in which Coke bottle labels were personalized with 250 popular names, in addition to various terms of endearment, including ‘Bestie’ and ‘Wingman’ -- has reversed a downward sales trend that has plagued the company for the past decade, according to The Wall Street Journal."
You can read more about the thinking about Coca Cola's campaign on:
Can you think of ways you can use the concept of "names" in your business?
Such as using it on your email campaign, tagging customers to social posts that might be relevant to them, or learning about their "real name" and using it instead of their nick name.
In the same book Dale recounts a story of a salesman calling a loyal customer on the phone and calling him by his hard to remember even harder to pronounce foreign name.That brought the customer on the other line to tears, remembering where he's from and how's journey to migration had been a triumphant and arduous one.
Hit the comments below and let me know what you think.
Do it now!
Before I begin I'm enthusiastic to announce that in the days and weeks ahead I'll be sharing from the world's greatest business and marketing experts.
So sign-up to this site to keep yourselves updated and receive exclusive business and marketing strategy worksheets.
One of the things that you will like about this site is that I will distill marketing concepts down to where they are actionable. Where you can take action immediate and test and see for yourselves if it works.
Below is a video of the Great Dan Kennedy explaining the "1 Business Power Question that will Open the Treasure Trove"
Why should I do business with you versus any and every other option out there including doing nothing? - Dan Kennedy
Actionable > Write it up on a 4 by 6 card and place it in front of your desk so that you can see it everyday
And reminds us that:
It will take some time to sink in and answer it really good
That it is super important because:
It is the golden key to the treasure drove
Unique Selling Proposition it is called by many names:
Unique selling proposition
Unique value proposition
Competitive value proposition
Extra Value Proposition
It's so powerful that in the case of Domino's Pizza it changed:
The owner's life
His business
And his ENTIRE INDUSTRY!!!
Domino's Pizza
You get fresh, hot pizza delivered to your door
in 30 minutes or less or it's free.
Other great USP examples:
Gillette
The Best a Man Can Get
Jet blue airline
JetBlue offers flights to 80+ destinations with free inflight entertainment, free brand-name snacks and drinks, lots of legroom and award-winning service.
Dutch Boy Paints
Fun, inspirational, colorful! Dutch Boy is an industry leader in delivering high-quality paints & innovative paint color solutions. Since 1907, Dutch Boy has ...
Safelite AutoGlass
If you have a broken windshield you may need a repair or replacement. Trust America's auto glass experts Safelite® - call us 24 hours a day or book an ...
Mast Brothers Chocolate
“we’re from the 18th century, back when craftspeople were revered and took pride in working with their hands.”
My usp for my marketing consulting:
Grow Your Business Without Spending More Money In Advertising!
It is so important that in my system I put on the very first place because without it there will be wastage in:
not delivering a convincing message in your advertising
your staff and you not being clear on what your customers really want you to sell to them
waste in your communication
waste in your business' potential PR value
waste in convincing potential business partners
It's throwing money in the waste basket if you advertise before you have this nailed down.
In certain case studies of businesses developing a USP and communicating it to their customers the difference is night and day.
Let me help you > Email me with "USP worksheet" at "geromesoriano@gmail.com" and I will send you a copy of my comprehensive USP development worksheet.
In the video below Hidden Marketing Assets ExpertRichard Johnson enthusiastically discuss in a clear, power punch, booming excitement way the Hidden Marketing Asset System.
Where he gave two powerful case studies wherein he translated his client's product features (a PHD degree for the first one) into strong irresistable "power punch kapow" benefits that customers just can't help but submit to (happily:).
The PHD degree into a very powerful guarantee unlike anything else in it's category.
I believe that if we masterfully listen and comprehend this wonderfully enlightening concept we will be able to translate any business feature into a power punch benefit in a lightning fast way.
What do you think of the video?
Hit the comments below and give your two cents! Do it now :)
Can you see how you can do this for your business?
How you can translate business features into customer benefit?
Such as a guarantee.
Again hit the comments below and give your two cents! Do it now :)
